Top U.S. Medical Center Works with NYIT Students

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The creativity of one NYIT student is marking a milestone in the history of a local Long Island hospital. Neil Curcio, a senior majoring in advertising is part of The Carleton Group, a program offered through the Communication Arts department that is a student-run, faculty-advised advertising and public relations agency. Each semester the students take on a wide range of assignments for these and other prestigious clients on Long Island. As the faculty advisor John Hanc states to the students every semester, “This is real work done for real clients.”

One of the clients that works with The Carleton Group is Cohen Children’s Medical Center (formerly Schneider Children’s Hospital) in New Hyde Park, N.Y. Cohen is one of the top children’s hospitals in the United States and part of the North Shore – Long Island Jewish Health System. The hospital has been working with The Carleton Group since September 2011. Neil Curcio is the current projects account executive that designed the hospital’s official 30th anniversary logo, which appears on its Facebook page, letterhead, website, and all other promotional and fundraising materials that the hospital used. “Social media is critical to our ability to stay in touch with patient alumni, family, and friends when they leave the hospital,” says Kevin Carracciothe Vice President of Development. “The Carleton Group helped set us on a path to stay on the cutting edge of engagement tools and strategies.”

Neil’s design was selected from among various ideas proposed by NYIT students when the project began last year. “I think I speak for everyone in my group when I say that whenever a client uses your work you just feel amazing,” says Curcio. “It’s a great sense of accomplishment when your work is chosen and it also lets you know that you can compete with major companies.” Kevin made note that there would be no 30th anniversary logo without the work of Neil and his team that he planned this project a year before it was needed. “We loved the concept at first and didn’t make a single change to it…milestones like this one do not happen every day and we are proud to celebrate with our very elegant logo designed by The Carleton Group.”

Neil references the history of the hospital in his design by drawing inspiration from an earlier logo designed in the 1980s by artist Keith Haring. “I simply wanted to join the two worlds together by creating an interesting new looking logo using the hospitals trade mark colors red, yellow, and blue while also incorporate the Keith Haring art work, which is an image that has been synonymous with Cohen for years.”The work done by Neil and his team wasintegral for Cohen’ssince without The Carleton Groupthe task of putting together a logo would’ve had Limited Resources and time due to the limited budget of a non-profit organization. “Our financial priorities are to recruit and retain the best doctors, nurses, and other staffand to maintain our modern facilities and equipment,” says Carraccio. “The projects that The Carleton Group has worked on are critically important to our mission, but wouldn’t have moved forward if we were dependent on our own internal resources.”

Cohen Hospital has given many of the Communication Arts and Advertising students on campus a chance to share its creative ideas on important tasks that the client needs for various projects such as wish lists, logos, brochures, web pages, and fundraising material. “The work of the Carleton Group is important for many reasons,” says Carraccio. “Each Carleton Group project over the past 4 semesters has been put to immediate use and much of the work we do is with our patients, their siblings and their parents that is done before they get here.  We work with them to ensure that they understand exactly who they will be seeing, what will be happening and what to expect.  This helps to alleviate the stress and emotional trauma that could come as a result of a hospitalization if this preparatory work wasn’t done.”

Communication Arts Department chair Professor Don Fizzinoglia is proud of the work being done and how this agency has represented the NYIT students. “The Carleton Group provides the opportunity for our students to share their creativity and shine while also representing NYIT so well.” In just two years as a client, Cohen has made a positive impact on many NYIT students including Neil who feels this experience will be beneficial after graduation. “Working with Cohen’s and The Carleton Group has given me the determination, confidence and real world experience that I will need when I graduate. The Carleton Group is a wonderful program here at NYIT and no other class will ever prepare you for the work field then this.” Another Advertising student, senior Chloe Johnson has worked with multiple clients of the agency but will always remember her experience working with Cohen. “It was very inspirational to see how lucky each of us are and how much we can do to help others. Cohen is very dedicated to making each and every one of their patients’ visits as comfortable as possible.”

Cohen Hospital will continue to work with The Carleton Group in future semesters as the agency has expanded its reach with those involved at the hospital and a lot of the work will continue in an ongoing way for years to come. “There are programs throughout the hospital lined up at my door every semester because of the credibility and quality of the work of the Carleton Group.” As many college students learn throughout their studies, anything can be achieved if the dedication and commitment is put in to a task. It may not always lead to short term success, but an experience like The Carleton Group can lead to long term career success. As the students Neil and Chloe both state, “If you are looking for a way to jump start your career and get ahead of everyone else then take this class. You are able to do a lot of networking and really see what the industry is about.”

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