Not The Everyday Tweet

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The future of television is going to be in the palm of Smartphone owners. It doesn’t matter if you’re an Apple for life or an against the grain Android user. As long as you have the Twitter App, you are ahead of the curve. How would you like to be able to view some of the biggest events in sports and major entertainment broadcasts on the go or simply without a cable provider at your leisure?

For Twitter users, sports fans, and entertainment enthusiasts across the country, as well as international viewers, there has never been a more social interface for watching your favorite programs. In recent years it has been trending clips, highlights, bloopers, and short videos to capture the best moments of professional sporting events. Now the intended plan for Twitter’s new live-stream concept is to keep the conversation in one place, without being a second screen diva. The common technique of watching your team score on TV and then reaching down to tweet about the crazy play is going to be old school soon enough. In April of this year, Twitter partnered up with the National Football League, securing a $10 million dollar deal to live-stream 10 of the Thursday Night Football games this season globally. The coverage will be free even to those without a cable subscription. In addition to live-streaming video of NFL action, the partnership includes in-game highlights from TNF as well as pre-game Periscope broadcasts from players and teams, giving fans an immersive experience before, during and after games.

Along with the NFL deal, Twitter in just a short span of a few weeks put together a live-stream lineup that will wishfully stimulate a growth in new user generation. Adding two live original programs with the NBA coming this October, one being a pre-game show and the other has not been announced. As for Major League Baseball and the National Hockey League, Twitter has come to an agreement to live-stream one event a week for each league, not including playoff games. Twitter will also be incorporating a brand new segment called “The Rally” directed by 120 Sports, a digital sports network, involving twitter-only highlights and postgame analysis. Other noted collaborations are with several collegiate conferences such as the ACC Digital Network, West Coast Conference, Patriot League, PAC-12 and Campus Insider.

Twitter kicked off their a trial run over the summer, with help from ESPN covering Wimbledon, a major Tennis championship, which proved to be an extremely early test experience that displayed a few technical faults that were cleaned up before the major partnerships started.

There seemed to be some sort of genius going on in the Twitter office, as the company launched their live stream idea during an election year, and managed to work out a deal with Bloomberg Media just in time for the US Presidential Debates which seems to be grabbing a lot of attention amongst the under 25 demographic who might have otherwise tuned into the debate if it were not for seeing its availability on Twitter. The debate was not only the most watched presidential debate in history, but the highest tweeted-debate also. Never before had Twitter been so intimately tied to the election, with both the Trump and Clinton campaigns live-tweeting the debate. Viewers could tweet and watch the debate on one screen and see a sidebar highlighting the most trending topics, where the economy ranked highest. During the first debate on September 26th, the two candidates actually talked about one another’s Twitter activity, and that’s probably the best free publicity imaginable for the $10 Billion dollar company owned by Jack Dorsey. Bloomberg Media CEO Justin Smith said that the deal would allow it to “leverage the power of Twitter’s enormous real-time platform for reaction and analysis.” Of course what is any source of media these days without advertising, so don’t be shocked to see a new surge of ad space placed throughout the streams.

Twitter is getting excellent feedback thus far with its new live-stream media connections. The first Thursday Night Football game between the New York Jets and Buffalo Bills on September 16th drew in nearly 15.4 million television viewers on CBS and 2.1 million twitter users. Following the first NFL stream, Twitter’s stock rose about 4% showing signs of future success, as it is made more and more aware, and the football season increases in attractive games, it will likely flourish. On Twitter, it provided HD quality entertainment virtually for free, while staying connected on their phone, and anywhere that normal cell service or WIFI was available. The stream is available in every country which Twitter operates except Canada, due to their different partnership with the NFL.

If you’re on Twitter, take advantage of the newest live-stream entertainment for free, while it still is free. Who knows what will come of the digital interface.

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