New V.P at NYIT

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It’s nerve-racking applying for college?  You’re flooded with brochures, e-mails and prospective from a whole range of colleges; state colleges, liberal arts schools, community colleges and private institutions, however you chose NYIT, but how? Through extensive marketing and research, our new Vice President of Enrollment Management, Dr. Ronald P. Maggiore, Ph.D., is charged with helping others make the same choice you made.

     Sitting in his new office in Gerry House, Dr. Maggiore, a methodical and articulate individual dressed in a crisp white shirt and lavish purple Aztec pattern tie gave reasoning to his move to NYIT; “There’s a lot of familiarity here, certainly my family are here, that was important for us.” This seems to be the driving force behind the move, since his son lives in Astoria, Queens and his early career began in North New Jersey. Joining us from Kwantlen Polytechnic University, he made the trip with his family and the furniture was supposed to follow. Unfortunately this didn’t happen. He joked claiming, “It was novel for the first few nights, sleeping on an air-mattress in a bare house, but it gets old very quickly.”

    Trained as a cognitive psychologist, Dr. Maggiore made the transition into enrolment via institution research, which allowed him to gain a broad understanding of how institutions operate. The move into enrolment management came during the early phase of the profession, which allowed Dr Maggiore to start from scratch and was to able build enrolment strategies at several universities. From this experience he has grown into one of the leading figures within enrolment management.

    In choosing NYIT, apart from the desire to be nearer to family, Dr Maggiore alludes to the attractive opportunity which we afford here. “NYIT is perfectly positioned, the professional programs here are highly likely to put students into career paths fairly quickly,” Maggiore stated before adding, “There are a lot of institutions here on the Island and in the Metropolitan area, including New Jersey. The question then becomes why NYIT? For me it’s all about telling the NYIT story, that’s capturing the student experience here and, more importantly, the post credential story – what happens to students once they graduate and how that fits with their career goals.”

    In his role at NYIT, Dr Maggiore is responsible for the development of structure and strategies that students go through from admission and culminating with graduation, financial aid, academic advisement and enrichment, and student services. Working closely with the Communications and Marketing department, Dr Maggiore aims to grow enrolment by 5% each year throughout NYIT’s global campuses, even having only been in the job 2 weeks. This increase could be seen with the addition of on-campus dorms here at NYIT Old Westbury, “to build residence dorms on this campus, I think is significant” Dr Maggiore claims, “I think it’s a game changer for the institution, bringing students who are not only going to learn and study here on the Old Westbury campus, but who will also be living here, changes institutions.” This goal seems highly achievable following his success at Kwantlen Polytechnic University, where he successfully increased international student enrolment from 500 to over 1700 international students during his tenure.  While Edward Guilano, President here at NYIT says, “Ron Maggiore is the most experienced enrolment services administrator we have been fortunate to attract to NYIT. His leadership and demonstrable success will help guide our strategic planning and execution in this all-important function and build upon our past and recent successes,” on January 14th, 2014, on the NYIT website.

    To gain a better understanding of the enrolment experience at NYIT, Dr Maggiore will complete what he calls his ‘secret shopper’ exercise, where he will turn up at campus tours and college fairs in normal attire, as a father to a potential student, to see how the students sell our college, how they interact with parents questions and what the potential students say about the college and our competitors. In conjunction with this exercise he will often complete dummy applications to the college, to see what communication he receives and how quickly questions are responded to. This gives him a first-hand experience about the application process and allows him to understand the pros and cons of the system. These exercises are to enhance the application process, make it more streamline and allow for improvements.

    Dr Maggiore returns to the North-East region following positions in British Columbia, Canada, and New Orleans, U.S.A. “The primary criteria I use to determine where I might want to move next,” he states regarding why he chose to join NYIT. “I was looking for the combination of both location and opportunity, NYIT is perfectly positioned within this marketplace to take advantage of that. Students and parents are looking for programs that are of high quality, that are in places that have lots of opportunity for students while they are here. They’re looking for those programs with a return on investment, also to move into the world of work and to achieve those career goals. The professional programs here are directly related to what’s hot in the U.S. economy.”

 

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