Black Friday

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Thanksgiving is right around the corner. While many people are starting to prepare for their turkey dinner, there is a large group of people in America that are much more focused on the days that follow. The Friday after Thanksgiving otherwise known as “Black Friday,” is one of the most hectic and lucrative days for retailers across America.
Black Friday officially kicks off the first day of the “holiday shopping season.” Hoards of people form lines outside of their favorite stores hours before the clock strikes midnight; all in hopes to score the best deals of the season on various items. Once the clock strikes twelve, the doors are unlocked; mayhem ensues as customers wait for hours to get their hands on the latest gizmos and gadgets at ultra-discounted prices. Many times to their dismay, the product sells out before they even reach the front half of the line.
Joseph Innone, a salesman who worked on Black Friday for the first time, described the experience as “insane”. “He doesn’t understand the hype, since all the real sales are on Cyber Monday.” Sonymir Pedrosa, a NYIT student who works at Ann Taylor Factory, brings up another important point, “Black Friday seems to have taken away the value of Thanksgiving because people just look forward to shopping the next day.”
Additionally, it seems that Black Friday is losing many of its sales to the newly popular “Cyber Monday”(which is the Monday that follows Black Friday). The only way to get the Cyber Monday sales, are through the Internet. In defense for Black Friday, J.P. Lipovac, also an NYIT student, describes it as an “adrenaline rush that you can’t get from Cyber Monday.” And according to the facts, many American consumers agree.
In 2012, Black Friday brought in an estimated 11.2 billion dollars in sales (which was a 1.8% decline from 2011). Cyber Monday saw an estimated 1.5 billion dollars in sales, which was also a whopping 20% increase than the previous year. The increased use of the Internet and social media may predict that Cyber Monday sales will only continue to increase. As expected, retailers are looking to do even better than last year by increasing their revenue.
It seems Black Friday has become increasingly difficult for retailers and their associates to plan accordingly for the masses of people to enter their stores. Often times the experience is hectic and unpleasant. Sonymir explans, “customers are rowdy and expect the highest level of customer service to an unreasonable point. They make large messes and have no consideration for the upkeep of the store.” With such high volumes of humanity in one place all competing for the same items, in some ways this is to be expected. For this reason, retailers are planning to have sales stretch out into the following week in order to decrease the negative aspects of Black Friday shopping. While this appears to be a beneficial move, one problem they are facing is the ability to keep their store’s shelves fully stocked. As it looks now, retailers will have to tell their customers their items are sold out more than they would like to.
Whether you choose to go for a midnight rush or wait until Monday morning to get your shopping done; there is one tool that may help you. Download the new Black Friday App for your phone. The app will help you find the best deal on an item as well as locate the store where the item will be in stock closest to you. Above all, remember to use your manners while shopping. Also, keep in mind that people may be slightly more intense while participating in this crazy and fast-paced day! Happy shopping, everyone!

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